Time to Pop the Question - Engage With Consumers Maturing UBI Into a Mass Market Proposition 2741009234941582512-blid-1594041533133476169

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Usage-Based Insurance or UBI is at the embryonic stage and has a long way to go before turning into the norm of insurance. With that being said, there is no denial that UBI will become the future of auto insurance. While it has already started laying the foundation, the question still remains: How is UBI going to appeal to consumers? How is it going propel into a mass market proposition?