No ROI Without Relevance in the Insurance Industry 3046437802037611647-blid-1594041533133476169

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Business strategy today is all about integrating some new insights and forging a comprehensive plan for success. According to a study by McKinsey, companies which use customer analytics extensively are more likely to generate above-average profits. Not stopping there, they also outperform less analytically oriented peers, staying in the lead across the entire customer lifecycle and enjoy much superior customer loyalty.

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